Qualitative vs. Quantitative is a silly argument.
Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.
Storyboarding is a simple way to start integrating both perspectives into a complete picture of how the user experience impacts the business model.
- How to integrate qualitative insights on user experience with a business model based on numbers
- How to instrument qualitative metrics and when not to
- How to use storyboard to remove the ten unnecessary features from your MVP
- When to use journey mapping versus storyboarding
November 30, 2017 11 AM PST, 2 PM EST, 7 PM GMT
Tristan Kromer, Lean Agile Coach, Kromatic
Tristan works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups to very large enterprise companies.