What are the friction points of trouble and what to do about them?
The Friction Point between marketing and engineering will be explored in depth. Engineers and marketers take very different approaches to their work. Often, it can seem as if they are speaking two totally different languages. While both groups may have your organization’s best interests at heart, sometimes it seems like they just don’t see eye-to-eye.
In this talk Alan Willett explores where this friction comes from and how to transform the heat of friction into ideas of innovation.
Alan shows how to guide these different groups to combine their talents to create a smoother running engine of speed and innovation.