In this webinar,Clive Wilson will provide an overview of the concepts covered in his book “Designing the Purposeful Organization” (Kogan Page 2015) with an emphasis on the implications for project and programme managers.
He will explain how to galvanise the power of purpose from a range of stakeholder perspectives:
- Co-create a sense of future by engaging all parties involved
- Ensure structures and processes are efficient and not bureaucratic
- Tune culture and behaviours to the intended future (often neglected in major change programmes)
- Align talent to the job in hand.
Beyond the webinar, Clive and his colleagues at Primeast will be available to answer questions arising and support the practical application of these principles.
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