For digital transformation to be successful, businesses are growing increasingly aware of the necessity to be more user-centric, be it their employees for internal systems or their customers for external-facing interfaces.
Indeed, a good user experience (UX) comes with many advantages: a competitive edge, a stronger brand – and especially happy and loyal customers. On the inside, maximizing the user experience of internal systems means less training, fewer errors and greater employee satisfaction. But user (or customer) experience does not stop at web or mobile interfaces: It extends to all on- and offline touch points to create a consistent multi-channel experience.
While most businesses understand the strategic value of UX, few understand exactly how to tackle it is and how to bring it into a project.
This presentation will give a clear definition of UX and show how it can (and should!) be integrated into projects from the start by following a systematic user-centered design process. Not only will we show typical UX activities along the user-centered design process, we will also point out typical challenges Project Managers have to face in the different phases.
As we believe that real digital transformation should come from the inside, we will also introduce UX-PM, an international UX certification program targeted at Project Managers. UX-PM was launched in 2014 by the User Experience Alliance (UXalliance), an international network of leading UX agencies and recently launched in Switzerland by Telono. This program, consisting of 3 levels of 2 days each, is offered in French or English.